• 20+1 YEAR OLD HISTORY STUDENT
  
• COMMITTED MEMBER (FREESTYLE, RACE, BUDS, AJAM, KINGS, BJAM...)
  
• PASSIONATE ABOUT THE CLUB AND GETTING PEOPLE INVOLVED FROM ALL BACKGROUNDS
  
• KEEN TO HELP BROADEN THE WAYS PEOPLE CAN GET INVOLVED IN SSX BEYOND RACE/ FREESTYLE/ BIG SOCIALS
  
• WANT TO MAKE SSX AS INCLUSIVE AS POSSIBLE AND INCREASE THE NUMBER OF FRESHERS WE GET INVOLVED EACH YEAR
  

• BEEN ON 8 UNI TRIPS (3 SSX + 3 AS A REP + 2 AS COMMITTEE)
  
• PROVEN IMPACT AS MEDIA SEC, PLAYING A CENTRAL ROLE IN SSX BRAND IDENTITY, COMMS STRATEGY AND OVERALL CLUB CULTURE/ PERCEPTION
• EXPERIENCE WORKING FOR STUDENT SNOWSPORTS BRANDS SUCH AS JIBWORX IN RESORT, AS AN AJAM TEAM MEMBER, AND AS A WLT MEDIA REP 
• STRONG EXISTING RELATIONSHIPS WITH HIJACKED, TIMEPIECE AND OTHER KEY PARTNERS - HAVE ADVISED AARON AND DAVE ON CONTENT STRATEGY/ COLLABORATIONS WITH SSX
  
• EXPERIENCE AS MEDIA SEC HAS MEANT  I’VE SHAPED SSX BRAND, COMMS & CULTURE
• UNDERSTANDING OF MEDIA AS A KEY DRIVER OF GROWTH: MEDIA ISN’T JUST CONTENT BUT A FACILITATOR OF PARTNERSHIPS, DRIVER OF ENGAGEMENT, AND A CORE PART OF SSX CULTURE THAT OPERATES WITHIN ALL ASPECETS OF THE CLUB
• WIDE-RANGING EXPERIENCE OF THE CLUB: WAS A LESS INVOLVED MEMBER IN 1ST YEAR (WENT ON SKI TRIP ETC.) SO UNDERSTAND THE MINDSET OF THE MAJORITY OF OUR MEMBERS AND HOW WE CAN BETTER INTEGRATE THEM INTO THE CLUB
  

• TRIPLED SOCIAL MEDIA REACH: EXPANDED THE CLUB’S DIGITAL PRESENCE AND ENGAGEMENT ACROSS ALL DIGITAL CHANNELS, HELPING TO GROW VISIBILITY, INCREASE TURNOUT AND OVERALL INTEREST IN SSX
  
• LED CHILL HILL PROMOTION: DIRECTED AND EXECUTED THE PROMO FOR CHILL HILL, BUILDING HYPE AND DRIVING STRONG ATTENDANCE.  ORGANISED MEDIA AND BRAND PRESENCE ON THE GROUND
• STENGTHENED OUR EXTERNAL MEDIA PARTNERSHIPS AND BRAND POSITIONING THOUGH MORE COLLABORATIVE CONTENT WITH HIJACKED AND TIMPIECE
  
• IMPROVED INTEGRATION OF AU BRANDING WITH THE INTRODUCTION OF THE TEAM SSX ACCOUNT AND A PROPOSAL PRESENTED TO THE AU COMMS TEAM
• SSX WON AU CLUB PUBLICITY AWARD
  

SHOWING HOW EASY IT IS TO GET INVOLVED IN EVERYTHING WE HAVE TO OFFER

MEDIA AS A CUSTODIAN OF OUR BRAND

PROTECTING OUR COMMERCIAL EDGE AND UNIQUE MEDIA PLATFORM WHILST SATISFYING AU REQUIREMENTS

• CONTINUE TO DEVELOP THE “TEAM SSX” SUB-BRAND BY APPLYING AU REQUIREMENTS ON UNIVERSITY BRANDING TO THE PART OF SSX THAT IS MOST RELEVANT TO THE UNIVERSITY FROM A COMMS PERSPECTIVE
  
• WORK WITH THE RACE AND FREESTYLE CAPTAINS TO BETTER SHOWCASE OUR TRAININGS, COMPETITIONS AND FUNDAMENTALLY HOW ANYONE CAN GET INVOLVED

SOLUTION = “TEAM SSX”

STRENGHENING OUR OUTREACH THROUGH KEY PARTNERS

• BUILD AND MAINTAIN OUR STRONG MEDIA RELATIONSHIPS WITH BRANDS SUCH AS HIJACKED AND TIMEPIECE
  
• USE PARTNERSHIPS TO ENHANCE EVENTS, PROVIDE VALUE TO OUR MEMBERS AND INCREASE SSX’S REACH AND BRAND REPUTATION
  
• CREATE A MEDIA/BRAND BOOK FOR PARTNERS TO HIGHLIGHT SSX’S COMMERCIAL VALUE AND MEDIA OPPORTUNITIES ACROSS OUR DIGITAL, IN-PERSON CHANNELS AND PLATFORMS

STASH

BALANCING STASH IDEAS, REQUESTS AND ORDERING WITH LOGISTICAL REALITIES

• CONTINUE TO VIEW STASH AS AN EXTENSION OF OUR CAMPUS BRAND OUTREACH BY PRIORITISING LARGE DROPS
• SINCE Y1 STASH WAS EXTREMELY POPULAR THIS YEAR WHEN ANNOUNCED EARLY, LOOK TO DO A LARGER Y1 DROP IN SEPTEMBER
  
• CONTINUE TO EXPLOIT AU LOOPHOLES TO AVOID USING AU-MANDATED SUPPLIERS (Y1/KUKRI)
  
• DEVELOP A MORE EFFECTIVE WAY TO MANAGE OFF THE BOOKS STASH AND FINANCES WITH THE PRESIDENT/TREASURER
  
• LOOK TO INTRODUCE RACE/FREESTYLE TEAM STASH IN A WAY THAT IS VIABLE IN THE LONG-TERM BY WORKING WITH THE AU AND SUPPLIERS SUCH AS KUKRI. THIS WOULD COINCIDE WITH THE DEVELOPMENT OF THE ‘TEAM SSX” SUB-BRAND TOO
  
• WITH THE ABSENCE OF CHILL HILL IN JANUARY, FOCUS ON MORE OFF THE BOOKS TRIP STASH OPTIONS SUCH AS BEANIES, BELTS, GLOVES IN TIME FOR EAST TRIP
  
• LOOK TO PARTNER WITH BRANDS SUCH AS TOM TRUNKS FOR SUMMER STASH
  

RECORDING EVEN OUR SILLIEST MOMENTS...

CLOSE FRIENDS STORY, “SHIT” EDITS & CAPTURING ALL THE ANTICS