VP WELFARE & OPPORTUNITIES

COMMUNITY | CULTURE | WELFARE | PARTNERSHIPS | CHARITY | OUTREACH | GROWTH | ENGAGEMENT




CHARLIE COULTER MANIFESTO


INDEX






WHO AM I?
  • 20+1 YEAR OLD HISTORY STUDENT
  • COMMITTED MEMBER (FREESTYLE, RACE, BUDS, AJAM, KINGS, BJAM...)
  • PASSIONATE ABOUT THE CLUB AND GETTING PEOPLE INVOLVED FROM ALL BACKGROUNDS
  • KEEN TO HELP BROADEN THE WAYS PEOPLE CAN GET INVOLVED IN SSX BEYOND RACE/ FREESTYLE/ BIG SOCIALS
  • WANT TO MAKE SSX AS INCLUSIVE AS POSSIBLE AND INCREASE THE NUMBER OF FRESHERS WE GET INVOLVED EACH YEAR

WHY ME?
  • BEEN ON 7 UNI TRIPS (3 SSX + 3 AS A REP + 1 AS COMMITTEE)
  • PROVEN IMPACT AS MEDIA SEC, PLAYING A CENTRAL ROLE IN SSX BRAND IDENTITY, COMMS STRATEGY AND OVERALL CLUB CULTURE/ PERCEPTION
  • EXPERIENCE WORKING FOR STUDENT SNOWSPORTS BRANDS SUCH AS JIBWORX IN RESORT, AS AN AJAM TEAM MEMBER, AND AS A WLT MEDIA REP 
  • STRONG EXISTING RELATIONSHIPS WITH HIJACKED, TIMEPIECE AND OTHER KEY PARTNERS - HAVE ADVISED AARON AND DAVE ON CONTENT STRATEGY/ COLLABORATIONS WITH SSX
  • EXPERIENCE AS MEDIA SEC HAS MEANT  I’VE SHAPED SSX BRAND, COMMS & CULTURE
  • UNDERSTANDING OF MEDIA AS A KEY DRIVER OF GROWTH: MEDIA ISN’T JUST CONTENT BUT A FACILITATOR OF PARTNERSHIPS, DRIVER OF ENGAGEMENT, AND A CORE PART OF SSX CULTURE THAT OPERATES WITHIN ALL ASPECETS OF THE CLUB
  • WIDE-RANGING EXPERIENCE OF THE CLUB: WAS A LESS INVOLVED MEMBER IN 1ST YEAR (WENT ON SKI TRIP ETC.) SO UNDERSTAND THE MINDSET OF THE MAJORITY OF OUR MEMBERS AND HOW WE CAN BETTER INTEGRATE THEM INTO THE CLUB

KEY SSX ACHIEVEMENTS
  • TRIPLED SOCIAL MEDIA REACH: EXPANDED THE CLUB’S DIGITAL PRESENCE AND ENGAGEMENT ACROSS ALL DIGITAL CHANNELS, HELPING TO GROW VISIBILITY, INCREASE TURNOUT AND OVERALL INTEREST IN SSX
  • LED CHILL HILL PROMOTION: DIRECTED AND EXECUTED THE PTOMO FOR CHILL HILL, BUILDING HYPE AND DRIVING STRONG ATTENDANCE
  • HOSTED 2 VERYYYY OFFICIAL SSX CHEESE & WINE NIGHTS