MEDIA AS A TOOL FOR COMMUNITY-BUILDING & GROWTH

SHOWING HOW EASY IT IS TO GET INVOLVED IN EVERYTHING WE HAVE TO OFFER




GETTING NON-SKIERS & BEGINNERS INVOVLED
  • IN THE FIRST FEW WEEKS OF THE YEAR, PROMOTE DROP IN BEGINNER SESSIONS ON CAMPUS TO EXPLAIN HOW THE SOCIETY WORKS AND TRIP
  • ACTIVELY PROMOTE THAT OVER 1/3 OF STUDENTS ON UNIVERSITY SKI TRIPS HAVE NEVER SKIED BEFORE
  • WORK WITH VP WELFARE & OPPORTUNITIES AND RACE CAPTAIN TO PROMOTE MULTIPLE ACCESSIBLE LOW-PRESSURE TRIAL SESSIONS AT CLIFTON HILL

SHOWCASING THE BREADTH OF OUR COMMUNITY
  • SHOWCASE INDIVIDUAL MEMBER JOURNEYS (DIFFERENT WAYS TO GET INVOVLED IN SSX: SOCIALS, RACING, FREESTYLE, TRIPS ETC.) WITH STATIC POSTS, VOX VOPS ETC.
  • INTRODUCE FREESTYLE & RACE TEAM PROFILES TO BUILD IDENTITY AND RECOGNITION
  • SHIFT CONTENT FROM JUST COVERAGE TO STORYTELLING AND BELONGING. THINK MORE VLOGGING, BTS VIDEOS SHOWCASING OUR PEOPLE, COMMUNITY AND EVERYTHING WE HAVE TO OFFER
  • WORK WITH PUBLICITY TO PRODUCE A VOX POP/ VLOG SERIES THAT IS FOCUSED ON OUR COMMUNITY AND EVERYTHING THE CLUB OFFERS

PROMOTING SSX FAMILIES
  • WORK WITH THE SOCIAL SECS TO HELP STRENGHEN THE SSX FAMILY SYSTEM AS A CORE PILLAR OF THE CLUB AND START FAMILIES EVEN EARLIER
  • USE IT TO INTEGRATE NEW MEMBERS EARLIER ON AND QUICKLY
  • BUILD MULTIPLE, SMALLER TIGHT-KNIT COMMUNITIES WITHIN SSX
  • SUPPORT THE PROMOTION OF FAMILY EVENTS
  • TRY AND KEEP FAMILIY SOCIALS AS CONSISTENT AS POSSIBLE ACROSS THE YEAR SO THEY REMAIN AN EASY ROUTE TO GET INVOVLED IN SSX, AND FUNDAMENTALLY TO GET THOSE ON THE FRINGES OF THE CLUB FULLY EMBED INTO EVERYTHING WE DO
  • THROUGH MEDIA, AIM TO HELP REDUCE THE “INITIAL BARRIER” TO INTEGRATION BY MAKING NEW MEMBERS FEEL RECOGNISED AND PART OF THE CLUB EARLY ON

BOOSTING RACE & FREESTYLE ATTENDANCE
  • WORK TO STRENGHTEN RACE & FREESTYLE ATTENDANCE ACROSS THE YEAR THROUGH CONSISTENT PROMOTION 
  • COLLABORATE WITH INITIATIVES SUCH AS JIBWORX GIRLS ARCHIVE TO ENCOURAGE GREATER FEMALE PARTICIPATION